Undoubtedly, professional graphic designers have creative minds, they are artistic and imaginative. Although, mostly clients thinks that logo designers are magicians who create imaginative images and come up with creative and mind-blowing ideas for their small business logos with a swish of their wands. But it is not the reality, however to come up with an interesting idea is not easy task to do. Thinking or developing a unique idea in a mind is not a magic that can be generated in a matter of seconds. The designer needs to think a lot for getting an original idea; it involves a complete and elaborative procedure of shifting the idea from designer’s brain to the final logos. Logo represents a brand and a brand is an important part of communication tools of each brand. Creativity of the designers is especially important for big brands that decided to rebrand themselves. Successful rebranding is truly the art, says the editor of Awesome Brands-a websites that reports new rebranding cases and explains the rebranding process.
The complexity is happened when a logo need to explain his idea or plan to the bad type of clients or to project managers. Although, the designers study the whole project and entire process of designing, but he face difficulty when he explain his idea in front of client, as he cannot put the entire concept in his words. Either it is a small or a large business logo design, a creative design reach to its final designation after many hurdles.
In this article, Judith from Awesome Brands will explains the various stages through which a graphic designer experience in order to complete a project and design a brilliant idea. Almost all the best design schools follow this process.
1. Learning: [Read more...]